Plus of the Week: Celebrating the Hashtag

This week saw the 10th birthday of the hashtag, celebrating the first usage of the now globally recognized symbol. Originally designed as a way of categorising and filtering content on Twitter, the hashtag has made its way onto several social networks, including Facebook and LinkedIn. In honour of this digital milestone, here’s a couple of our #engaginginsights to help you maximise engagement with your industry, your clients or your prospects on social media.

While the insurance and financial services industries are making great strides in building a presence on social networks like LinkedIn and Twitter, the bar for engaging audiences is set higher and higher. We continually see new ways to tell a brand’s story, but here are two of our favourites:

Video

We love video. Apart from its versatility on company websites and social channels, it’s a powerful way to speak directly to your audience, tell your story and convert customers.

According to Brightcove, social video generates 1,200% more shares than text and images combined. A well-crafted video can elevate awareness of your business, and engage your customers with information on your services and expertise.

Infographics

According to a blog from HubSpot, Mass Planner found that infographics are liked and shared three times more than other any other type of content.

Like video, infographics provide a creative way to share insights from your business. Whether accompanying a piece of thought leadership, or simplifying a confusing topic, use of these educational images can add a visually engaging element that can be shared and repurposed on social media channels. Infographics can also function as a quick and concise reference tool.

As with any creative endeavour, the bar for high quality content is continually set higher and higher. If you’re interested in engaging with your clients and prospects, and creatively telling your story, we’d love to help. To get in touch, contact info@fullcirclecomms.co.uk.