Full Circle appoints Ant Gould to expand its media and content capabilities for the insurance and financial services industries
Specialist insurance and financial services communications consultancy Full Circle Corporate Communications (Full Circle) part of the WHJE Group, has appointed Ant Gould as director.
Ant will be responsible for developing and driving forward the consultancy’s development of new and influential content offerings for clients in addition to working with the firm’s PR and social media teams to identify the key issues and priorities for the sector going forward and developing communication strategies for Full Circle’s growing client base.
Ant brings Full Circle over thirty years’ experience in journalism and publishing, including twenty years at the forefront of general insurance journalism including Group Editor-In-Chief of the insurance division at Incisive Media (now InfoPro) with responsibility for content strategy across its range of specialist titles which included Insurance Post, Insurance Age, Reinsurance, Cover, Employee Rewards & Benefits and The Actuary. He also has a strong track record in the successful development of online, digital and mobile content, including face to face and online conferences, awards, webinars, podcasts and special events.
He was previously director of faculties at the Chartered Insurance Institute where he was responsible for driving new content and membership engagement across the institute’s 120,000 strong membership, focused on claims, broking, underwriting, London market and life & pensions.
Alex Wise, Executive Director at Full Circle said: “This is an important development for Full Circle. Ant commands the respect of a great many influential stakeholders from across the insurance sector and his wealth of experience and expertise in publishing will prove invaluable as we look to drive forward our business and increase the depth and breadth of our offering to clients.
“As the insurance market grapples with the impact of the coronavirus pandemic and the short to medium term loss of traditional networking opportunities, the ability to provide engaging content across the range of channels available is a clear priority for all businesses.
“The Full Circle PR+ communications approach is based around developing a real understanding of our clients’ businesses, strategies and objectives as well as their target audiences. Ant’s journalistic background and experience of capturing audience’s attention will perfectly complement our team’s experiences and our ambitions and strategy.”
Ant commented; “I am excited to be joining the experienced and professional team at Full Circle. The business has a strong and growing reputation in the market for understanding clients’ needs and developing creative, relevant, and influential content and campaigns to help them reach their chosen markets. This is underpinned by their deep understanding of the needs of journalists and editors hungry for content that is both engaging and relevant to their audiences.
“I am looking forward to working with the team as we develop new and exciting offerings for clients, bringing together our public relations, publishing and insurance knowledge to create powerful programmes for existing and new insurance industry clients.”
ENDS